Determining Your Asking Price / Buy It Now Price
Buy It Now Price Defined
The "Buy It Now" price is the price that you would sell your website for without even considering another offer. The price is usually higher than what you are expecting to realistically get.
Major Factors
Setting your "Buy It Now" price too high can turn off potential buyers. So, setting a slightly higher than realistic number is important. Below are some of the major factors that can go into setting your Buy It Now price:
Monthly Profit
Domain Name Value
Traffic Volume
PageRank
Number of Backlinks
Date Website Was Established
Value of Content
Formula For Success
If you are still unsure of what to ask for your "Buy It Now" price, here is an easy formula for getting an idea of what to use:
Monthly Profit x 24 Months
So, if your website makes $200 in revenue per month and costs $15 in hosting, then your "Buy It Now" price would be $185 x 24, or $4440. Keeping your Buy It Now price realistic will result in more bids from buyers and will keep your advertising listing costs down.